The Story of 72Styles
The Birth of the First Infinity Dress
At 72Styles, we believe that every woman possesses unique beauty and infinite possibilities. Founder Tina has loved art since she was a child and studied fashion design in college, where her talent began to shine. However, what truly inspired her to create 72Styles was a special bridesmaid experience.
At her best friend’s wedding, there were several bridesmaids with different body types, styles, and favorite colors. They tried to find bridesmaid dresses that could unify the style while showcasing individual personalities but found that the dresses available in the market were either fixed in style, monotonous in color, or limited in size. They couldn't agree and no consensus could be reached.
This dilemma made Tina ponder: why not design a dress that is rich in color, flexible in size, and varied in style to meet everyone's needs? Tina spent countless nights at her drawing board, and finally, she created a multi-functional dress—the Infinity Dress. This dress can be styled in numerous ways to suit different occasions and personal tastes while remaining comfortable and elegant.
What makes it even more special is the custom four-way stretch fabric Tina used. This fabric is highly elastic, soft, and breathable, offering great body adaptability. With its unique fabric properties, one size fits all, ensuring every bridesmaid can wear it comfortably without worrying about size issues.
The design was a huge success at the wedding, with every bridesmaid became a highlight of the event. After the wedding, the bridesmaids continued to wear the dress to various parties, where it also garnered praise. They shared these experiences with Tina, who was very touched and realized that this dress was more than just clothing; it was a way to give women more choices and confidence. Tina decided to share this idea with a wider audience.
The Birth of the Brand
Thus, the 72Styles brand was born. The name symbolizes the "72 ways to wear," representing the endless possibilities for each woman to showcase her best self. 72Styles is dedicated to providing stylish and multi-way clothing, enabling everyone to find their perfect look and confidently express their unique charm.This is how the 72Styles brand was born.
Global Success
From Tina's drawing board to the wardrobes of women worldwide, 72Styles has become the world's best-selling infinity dress brand. The dress that once shone at her best friend's wedding has now celebrated on the global stage. Known for it’s unique design, excellent quality, and various ways of wearing, 72Styles dresses have won the love and trust of women around the world. Bestselling in over 100 countries with millions of satisfied customers, 72Styles has become synonymous with versatility, elegance, and reliability.
BRAND VALUES
72Styles' brand values are versatility, fashion, comfort, fun, freedom, and inclusiveness. Our mission is to make every woman feel special, confident, and beautiful while expressing her individuality.
COMMITMENT TO CUSTOMERS
“For every dress, we put in 100% love, meticulous attention to detail, and a commitment to quality, ensuring that every customer receives a perfect dress. We want every woman who wears 72Styles to feel our dedication and experience the feeling of being special, confident, and beautiful.” - says Tina.
Sustainable Fashion
At 72Styles, we are committed to sustainable practices. Our Infinity Dresses are designed with versatility and eco-friendly materials in mind:
Multi-Way Wearing: One dress creates multiple looks, reducing the need to buy multiple dresses for different occasions, truly helping to build an eco-friendly wardrobe.
Durable Quality: Our dresses are made from special four-way stretch fabric, which is highly elastic, silky, wrinkle-resistant, and durable, ensuring years of wear without damage, reducing the need for frequent replacement, thus saving resources and minimizing environmental impact.
By choosing 72Styles, you are investing in timeless fashion and supporting a brand that values the environment. Our commitment to sustainability means that every purchase contributes to a greener earth and a more sustainable future.
CUSTOMER LOVE
“Wow, where do I even start with the 72styles Infinity Dress? It was an absolute dream for my wedding day! The dress was so versatile and comfortable, it fit all my bridesmaids perfectly. And the colors? Gorgeous! We had so much fun trying out the different styles. It truly added a special touch to our day. A huge thank you to 72styles for making us feel beautiful and unique. Highly recommend to any bride-to-be!” -- Elisabeth
"The 72styles Infinity Dress has been a total game changer during my pregnancy! Not only is it super comfy and stretchy to accommodate my growing bump, but it’s also incredibly stylish. I’ve worn it to baby showers, date nights, and even just running errands. The best part? It photographs beautifully! The vibrant colors and the way the fabric flows just adds a touch of magic to every picture. A big thank you to 72styles for making this mama-to-be feel beautiful, comfortable, and photo-ready!" --Lieke
"OMG, the 72styles Infinity Dress is my new party essential! It’s super comfy and the stretchy material fits like a dream. But the best part? The style options are endless! I can rock a new look at every party without buying a new dress. And the colors, girl, they are poppin’! With 33 to choose from, I’m always the center of attention. A huge shoutout to 72styles for keeping this party girl looking fresh and fabulous!" -- Jessica
"The 72styles Infinity Dress has been a total hit with our choir! The comfort and stretch of the dress have made our long performances a breeze. And talk about style! With more than 100 ways to wear it, each member can express their individuality while still looking cohesive as a group and added a visual harmony to our choir that matches our musical one. A big thank you to 72styles for making us feel comfortable, confident, and chic!" -- Mona
Step into the Infinite Elegance of 72Styles
Our dresses are for modern women who value versatility and style. Whether you're a bride, a professional, or a fashion lover, the 72Styles Infinity Dress suits you. We celebrate every woman's unique style.
